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Cases · evidence status visible
NO BORROWED CERTAINTY.

Case Studies and Evidence

A case study should show what was made, why decisions were made, what evidence exists and where uncertainty remains. These notes do not invent results to make a layout feel complete.

Selected films · watch the reel

Current evidence notes

AI film production: public evidence note

What the published film archive demonstrates, and which commercial claims still require corroboration.

AI product imagery: quality and evidence note

The reference, fidelity and approval evidence required before product imagery can be called reliable.

Creative testing: measurement evidence note

How a result becomes publishable without confusing platform attribution with audited business impact.

Evidence ladder

LevelWhat it means
1 · Public outputA finished asset is visible on this website.
2 · Client corroborationA client-owned source publishes, credits or confirms the work.
3 · Commercial verificationScope or reference is available to a qualified buyer, subject to permission.
4 · Result verificationThe metric includes source, dates, denominator, attribution and publication approval.

Why some clients remain unnamed

Confidentiality is normal. It is better to describe a sector and label the evidence level than to imply permission. Named work appears only where the public portfolio or another approved source already identifies it.

Put the brief on the screen

Tell us the job, the audience and what has to be true when it ships. We will reply with the questions that matter.

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